Why Paloma Sáiz de Bustamante?

Due to her professional profile and experience:

Senior level Executive with broad and consolidated Marketing experience.

Founder & Independent Marketing Consultant at PSBMarketing (2015 - )

    Current Business     

• Entertainment • Advertising & Communication • Business Development & Marketing Strategies

With over 30 years of professional carreer developed mainly in Leading American Companies:

• NETFLIX (2015 - 2016) - External Marketing Consultant during the Company launch in Spain
• Warner Bros (2003 - 2014) - Entertainment
• The Walt Disney Company (1992 - 2001) - Entertainment
• Wunderman (Young & Rubicam) (1991 - 1992) - Direct Marketing
• SC Johnson (1987 - 1990) - Consumer Goods Marketing
• Kodak (1982 - 1987) - B2B

Thus providing a global point of view and capacity of integrating, both, the Client´s and Agency´s positions.

Wide range of Business Area

• Entertainment • Mass Market • House Hold and Personal Care

• Social Partnership • Consumer Research • B2B

Specific Areas of Expertise

• Brand Marketing • Media and Advertising, online and offline • Publicity Strategies

• Events and Talent Relationships • Consumer Promotions • Direct to Consumer Strategies (DTC and CRM)

With experience as Independant Marketing Consultant and managing owned business (2002 – 2003)

    Line of Business

• Direct Marketing • Social Partnership. Sponsorship

Third Party Relations

• As a result of her profesional activity the Consultant holds a broad database of Multisectorial Marketing Agencies and different Business Partners. This base would allow to develop coordinated and selective plans based on Company needs. To develop a taylormade plan for the Firm.

Entertainment Business:

With over 20 years of experience in Film Distribution and over 4 years in Home Video, Digital, Video Games and Consumer Products, in leading Companies as:

• WARNER BROS ENTERTAINMENT (2003 – 2014)

• BUENA VISTA INTERNATIONAL SPAIN S.A. (THE WALT DISNEY COMPANY) (1992 - 2001)

Last Position: Executive Director, Film and Brand Marketing and Member of the Executive Committee at Warner Bros.

During the Consutant´s period , these Companies holded first positions in the National Ranking.

The acivity developed for both Distribution Companies, contemplate the release of around 25 films/year, including Box Office leaders in Spain as:

• Warner Bros: Harry Potter, The Hobbit an Unexpected Journey, The Hobbit The Desolation of Smaug, The Dark Knight, The Hunger Games, Gran Torino, Benjamin Button, The Ocean´s Saga, Matrix, Sherlock Holmes, …

• Buena Vista: The Sixth Sense, Aladdin, Tarzan, Sister Act, Toy Story, A Bug's Life, Mulan, Pocahontas, 101 and 102 Dalmatians…

Other area to be highlighted is the relationship developed with the Spanish Film Production, including Filmmakers, Directors and Cast.

• Looking into this aspect, it should be underlined the release of Box Office leaders as: The Impossible, The Orphanage, Volver, Tres Metros sobre el Cielo, Tengo Ganas de ti , Pan´s Laberynth, …

As Marketing Director, management included the development of relations with Marketing Agencies and Institutes (Media, Creative, Promotions, Publicity, Consumer Research….) and synergies with other Company Departments (Television, Merchandising, Theme Parks,…). In the case of Buena Vista, also contemplate the supervision of the Portuguese Marketing activities during her last period with the Company.

The activity developed regarding “Events”, key in the Entertainment Business, should be highlighted. This includes:

• Film Festivals:

Strategy Development and Coordination with the Festivals ( San Sebastian, Sitges, Málaga, Valladolid,…) to present the Warner Bros´and Walt Disney´s Films.

• Other Events:

The Director of Marketing also holded the responsability of organizing different types of Events (Premieres, Roadshows, etc, …) together with the coordination and supervisión of Talent Relationship.

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